HASLIZA's CV
HASLIZA ASPARI
FLORAL OPERATIONS | LUXURY HOSPITALITY | COMMERCIAL FLORAL MANAGEMENT
Profile summary
Floral operations and luxury hospitality professional with 25+ years of experience across the UAE, Oman, Kuwait, Brunei and Malaysia. Experienced in commercial floral operations, five-star hotel environments, floral production and design, luxury retail presentation, event floral installations, large-scale event coordination, inventory management, procurement, supplier relations, budget control and team leadership. Demonstrated leadership experience supervising teams of up to 15 personnel, coordinating multi-site floral operations, managing significant operational budgets and delivering floral solutions for premium hospitality clients, corporate events and weddings. Familiar with Western, Asian and Middle Eastern floral design, with proficiency in Microsoft Office and experience working in multicultural hospitality environments. Holds a Bachelor (Hons) in Event Management, supported by leadership and Train the Trainer certifications.
Key skills
Professional experience
Lead floral operations, production planning, inventory, procurement, workforce planning, budget control and delivery for luxury hospitality clients, premium retail projects and five-star hotel environments.
- Direct daily floral production and operational planning to meet client, venue and event requirements.
- Supervise a team of 15 florists, installers, designers and logistics personnel, supporting performance, coordination and quality standards.
- Coordinate flower purchasing, supplier relationships, inventory availability and stock control.
- Plan floral installations, delivery schedules and event logistics to achieve timely execution and event readiness.
- Maintain operational workflows and standard operating procedures while supporting hospitality and safety standards.
- Support hotel pre-openings, branding projects and hospitality activations.
- Achieved 100% event readiness and on-time installation delivery through structured planning and logistics coordination.
- Managed annual operational budgets exceeding AED 1.5 million, with a focus on cost control and operational efficiency.
Directed daily operations for bespoke floral projects, luxury gifting, experiential events, workshops and customer engagement initiatives.
- Supervised florists, designers and logistics teams, coordinating production schedules and delivery timelines.
- Oversaw purchasing, inventory control, supplier coordination and workforce scheduling.
- Implemented standard operating procedures and streamlined workflows to improve operational consistency.
- Coordinated floral production and logistics from preparation through delivery.
- Maintained a 4.8-star customer satisfaction rating and achieved zero employee turnover during tenure.
Managed commercial floral retail operations, inventory, procurement, merchandising, customer service and multisite floral support across healthcare facilities in Abu Dhabi.
- Oversaw floral operations across multiple healthcare facilities and led a team of five florists.
- Managed daily flower-shop presentation, stock availability, purchasing, supplier coordination and customer service.
- Directed a hospital-based flower shop generating approximately AED 960,000 annually and managed an annual floral procurement budget of AED 1.2 million.
- Coordinated and supported more than 20 events annually, including corporate functions, awareness campaigns and VIP visits.
- Maintained floral presentation and service standards while supporting healthcare compliance and continuity of operations.
- Contributed to a 30% increase in campaign engagement through visual branding and floral presentation initiatives.
- Received Top 5 Pearl Awards in 2020 and 2021 for innovation, operational excellence, guest experience and leadership.
- Supported large-scale COVID-19 operational initiatives while maintaining compliance and service continuity.
Developed and delivered luxury event concepts, floral installations, showroom activations, weddings and private events.
- Designed, installed and dismantled floral arrangements and installations.
- Coordinated event logistics and execution to meet design and client requirements.
- Supported recruitment and onboarding activities.
- Delivered floral experiences for premium clientele.
Founded and managed a floral and events business serving luxury weddings, hospitality events and corporate functions.
- Managed event budgets of up to RM500,000.
- Coordinated vendor networks and event operations across premium hotel venues.
- Oversaw floral concepts and event delivery for luxury clients. EARLIER LUXURY HOTEL & FLORAL EXPERIENCE
Education
Final CGPA: 3.84 Programme: Bachelor in Event Management (Hons)
Certifications
Languages
English